Est. 2007

Digicel Fiji

In Life, Tech on October 3, 2008 at 7:06 pm

Well, the opening of the new mobile phone giant in Fiji was done in one of the most extravagent ways with Sean Kingston performing live before a crowd of thousands for FREE. This is in line with many other launches in the Pacific where stars like Shaggy were brought in to promote the company. Local artists were also present at the event.

The day was filled with lots of hype and the media were having a feild day with it. The Fiji Times and The Fiji Sun being filled with advertisements from all communication companies, namely Vodafone, Inkk, Telecom and of course Digicel. Digicel went on further to subsidise the Fiji Sun which costed 40 cents on the day. Digicel offered phones at cheap prices and had some free credit up for grabs for all new customers in October.

The thing to analyse now is whether the company will make any headway in trying to gain significant market share as Vodafone has been deep rooted here on the account of its 14 year long reign. Though it seems that people are eager to switch if the price is right, they are not blind. The firm advertisers free credit but the credit comes with significant disadvantages. The bulk of the credit can only be used for calls and texts to other Digicel phones, which is not very useful as existing customers are on rival networks and for a new Digicel customer that means they can’t call anyone else for that credit unless their friends switch also. Secondly, the cheapest phone they have at $19 does not have a radio though were advertised to have such a feature. Thirdly, their rates aren’t all that cheap; 30 cents is only for off peak Digucel to Digicel and other charges work up from there. and climb to 45 cents, though it is good to note that the charges are all per second based which is unlike Vodafone and Inkk which charge per block on at least landline calls. You can check this all out at www.digicelFiji.com

On the other hand, they are giving more than you are paying for at the moment. $75 credit is something for nothing even though there are strings attached. The Cheapest phone they have will at least get you on their network if that is what you want. They also have phones that are better and it is good to note the F250 from Samsung which has a whole heap of features for just $125. They have even better phones like Blackberries and Nokia N series phones for cheap as well. The firm will further enhance your experience in the first month by offering free MMS messages. They basically allow pictures with text to be send together; they will later charge 50 cents for this service which is basically half the price to Vodafone which does it at 99 cents. Oh and yes, their texts cost 15 cents! Voice mail is customisable and free to access too.

Further on, the network of Digicel is 2.75G, i.e it is an EDGE network; the network is faster than the standard 2.5G GPRS networks. Digicel, according to their site will offer data plans and data even for prepay users at the rate of 1c/1kb, which is $10/1MB. Certainly not cheap. They also have no inbetween plans just a 2mb and 1gb plan. They really ought to have one at 50mb or something like that so that people can atleast check mail and access a few web pages per month.; it would be nice at around $12.

Overall, Digicel has got some competition coming up against it, though temporary; Inkk gives 30 cents all day rate and Vodafone has got the My Gang thing going for it as well. The next thing that Digicel needs is the ability to convert their Vodafone number to their network so that clients find it easy to switch, but that might never happen even thoughi tis done in countries like New Zealand. On the whole we’ll just have to wait and see what they come up with for us, but they certainly are looking promising.

The Spray Can

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